I am participating in a five-day challenge, and my first assignment was to answer who I serve and why I specifically help them and no one else.
I was told to dig deep, and that’s what I did. We are supposed to answer this question in the Facebook group where this challenge is taking place.
But as I was writing my answer to the question, I realized my answer was too big to be a social media post. I knew it had to be a blog post.
Who Do I Serve?
I serve Christian Women business coaches because I believe in the value they offer, the power of support, and accountability that comes along with their services.
It’s my personal mission to help them get their content consistent.
The way I serve coaches is by helping them understand there is freedom in repurposing, and by turning their videos into blog posts for them.
I do this for them because of where I was not too long ago.
Why I Repurpose Content for Business Coaches
Business Coaches are driven to empower and help others succeed; me too.
If my ideal client is anything like me, then she has an understanding of the importance of content.
But getting it done is a whole other story.
I know because I’m not just a coach who specializes in repurposed content. I’m a wife, mom, and a growth group leader in my church.
We all want to create a successful business in and around our life, but we can’t do it alone.
Content is a task that’s included in the phrase, you can’t do ALL THE THINGS.
It can quickly become one of the main things people have a hard time getting checked off of their to-do list.
It definitely was for me, and about ten months ago, I started searching for answers on how to become more consistent. While searching, I found out I wasn’t alone.
I didn’t find an answer to how to get new topics, I didn’t find a solution on how to be consistent. I found more coaches asking the same questions and looking for someone to do it for them.
For a lot of coaches (and how I’m different from my ideal client), it’s easy to get on a video to share valuable information with their audience, but writing content isn’t.
I found out there are a lot of coaches who hate working on written content.
These women were tired of staring at their laptops, and notebooks for hours wishing words would fall out of their fingertips.
I know my ideal client will try to get up extra early while everyone in the house is asleep or stay up late after everyone goes to bed because they believe that’s when the words on the screen will appear.
I don’t know about you, but personally, I love my sleep and can focus on my work much better when I’ve had enough rest.
Writing content will not come naturally to you if you’re exhausted.
When you’ve got a spouse and/or kids, pulling you in every direction, it’s not easy to focus like that either.
When you are working on a big project like courses, programs, and masterclasses, it’s not easy to get to your blog posts, emails, and social media posts.
There’s just not enough time in the day, and it will end up on the back burner.
I didn’t want to feel overworked, frustrated, exhausted, and overwhelmed by serving my community valuable content.
We are supposed to feel confident and accomplished in our own businesses while serving others, but if we aren’t accomplishing the tasks we set out to accomplish, we won’t feel that way.