Have you wondered how to get the crickets on your social media posts to crawl away because of all the noise happening?
In other words, how many times have you wished you could have more engagement?
Creating engaging content starts with listening.
We Must Value Others Before Ourselves
The statement above is written in the Bible.
Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, not looking to your own interests but each of you to the interests of the others. ~ Proverbs 2:2-4
So many times, our focus as entrepreneurs who serve other businesses are on our own business. We create content that speaks to us and posts them on our social media pages.
But, what we want to hear is not necessarily what our future clients are looking to hear.
Social Listening Is a Must for Engagement
It’s a vital part of your business to make listening to your audience a TOP priority. You might even consider it an income-producing activity.
How can I say that?
Well, when we start making listening to the people around us a priority, we get to have a closer relationship with them, and they will engage with us more.
They will comment on your posts and connect with you through emails, texts, and phone calls because they know you understand them.
By listening to your audience, you will have figured out what they get SUPER excited or frustrated about. You will know your circle’s deepest desires and their current needs.
Not only will you know all of that, but you will also understand how they speak, the words they use, and you will be able to include those into your content.
Remember, Success Comes Through Consistent Action
We must take action by intentionally listening every day. This is where market research comes into play.
If you are consistently hearing crickets on your posts in your Facebook group or on your business page, create a poll.
Polls are one of the best ways to figure out what your ideal clients need.
Another way you can find more information is by doing a search in other Facebook groups. Put keywords in the search bar or a question.
You will find what your ideal client’s needs are through the posts they make.
The last way I will share with you and what I have found works best for someone who may not have an audience yet is by searching Google.
When you type a keyword into Google’s search bar, you will get a list of sources about that specific keyword, but you will also find a section called, “people also ask.”
This is what your people are searching for and what you need to talk about.