It’s the first week of the year and one of my goals is to help my specific audience with content creation. I decided this particular topic will be great because I have found through my own market research that creating content can be a difficult task for some people.
I want to help you create content that feels easy and will attract the right audience for you. Think of content creation like you would if you were getting ready to prepare the most awesome meal for a party. To do this, you will prep all of the ingredients you need first.
Content creation is about taking the different parts of something, combining it, and serving it to the people who want your main course.
Who - Your First Ingredient
Think about who your audience is and sort out all the details. Are your viewers mostly men or women? What are their age ranges? Are they married or single? Do they have children?
If you’ve ever created your ideal client profile, you might be saying to yourself how this looks really familiar. It is exactly like that and important to have these details at the top of your mind when you are creating content. It will guide you on how to speak to them.
What - Your Second Ingredient
What have you heard your audience say? Earlier, I mentioned that I learned my audience sometimes has a hard time getting started with creating content through market research and that is initially what inspired this blog.
You will also need to do some market research by reaching out to those who already follow you, or you can use search engines and social media to find out.
What questions do you see them asking? Doing the research and finding out what your audience is looking for will fuel your inspiration to be able to create content they will engage in.
These are two of the main ingredients to get a good start when creating your content. There are two other areas you will need to consider when creating your content. One of them is knowing where your audience hangs out and the other is how they like to consume information. I will go over these two a little later.
Thank you for taking the time to read this. Please leave a comment to let me know if this helps you, or a question and I will answer.